Procon Aracaju, the municipal consumer protection agency, surveyed prices for electronics, household appliances and furniture in central Aracaju from October 26 to 29, 2026, to provide a benchmark for November shoppers. These figures are not Black Friday discounts: they were collected before the promotions. Black Friday 2026 falls on Friday, November 27, but the municipal announcement published on October 30 refers to November 28, a Saturday. This discrepancy requires clarification or correction by the agency and should not be understood as a change to the nationwide Black Friday date.
What prices did Procon Aracaju find?
The preliminary survey published by the agency gives the following price ranges. These are the amounts stated in its October 30 announcement and may change before shoppers make a purchase.
| Product category | Lowest reported price | Highest reported price |
|---|---|---|
| Refrigerator | R$ 2.269,00 | R$ 3.587,91 |
| Four-burner stove | R$ 560,28 | R$ 1.349,00 |
| Air fryer | R$ 197,64 | R$ 662,40 |
| Fan | R$ 149,00 | R$ 313,90 |
| Smart TV | R$ 1.139,05 | R$ 2.936,51 |
| Smartphone | R$ 1.000,76 | R$ 9.359,10 |
| Laptop | R$ 2.299,08 | R$ 4.982,40 |
| Three-seat reclining and extendable sofa | R$ 1.249,00 | R$ 1.840,05 |
| Single-person wardrobe | R$ 699,98 | R$ 1.099,00 |
| Four-seat dining table | R$ 424,99 | R$ 866,99 |
Important comparison caveat: a range covering a broad product category does not, by itself, establish a price gap between identical items. An entry-level smartphone and a premium model may fall into the same category. To evaluate an offer, check the agency's detailed survey for the brand, model, capacity and, when available, the retailer. Without matching specifications, subtracting the endpoints of a range does not establish a genuine discount.
How can shoppers verify a genuine discount?
- Identify the exact item. Check model, size, capacity, memory and other specifications, comparing equivalent versions only.
- Record the pre-sale price. Consult the Procon survey and, when possible, track the same product under the same conditions in physical or online stores. Keep dated screenshots.
- Compare the total payable. Include shipping, installation and any installment-payment charges. Check whether the advertised price requires a coupon, app or particular payment method.
- Check the advertised percentage. Subtract the offer price from the earlier price, divide by the earlier price and multiply by 100. Hypothetical example: a fall from R$ 2.000,00 to R$ 1.600,00 is a 20% reduction if the product and conditions are identical.
The October survey is a snapshot of prices recorded at that time, not advance certification of November sales. A subsequent comparison is needed to establish whether prices actually fell. Individual retailers may start offers before November 27 or extend them afterward.
Is Black Friday 2026 on November 27 or 28?
Friday, November 27 is the 2026 Black Friday date. Sebrae's published calendar also identifies that day. Procon Aracaju's announcement instead says November 28 and describes it as the month's final Friday, although November 28, 2026 is a Saturday. The inconsistency is in the announcement reviewed; it is not evidence that every local store will run its promotion exclusively on Saturday. The agency needs to clarify or correct the date, and shoppers should check each store's own promotional schedule and opening hours.
What rights do consumers have?
Discounted products remain covered by Brazil's Consumer Protection Code. Advertising must not mislead consumers, and prices, specifications, payment options and delivery conditions must be clearly disclosed. Keep the advertisement, receipts, invoice and conversations with the seller.
For purchases made online, by telephone or otherwise away from a physical business premises, Article 49 generally provides a seven-day cooling-off right, counted from signing the contract or receiving the product or service, as applicable. This right does not automatically apply to an in-store purchase of an item with no defect. Exchanges based solely on preference, size or color at physical stores depend on the retailer's stated policy, without affecting statutory remedies for defects.
How can a consumer complain in Aracaju?
For a mismatch between the offer and the amount charged, delivery problems or suspected misleading advertising, gather evidence and contact the company first. Procon Aracaju lists its consumer service number 151 and telephone (79) 3179-6040 for questions and complaints. Its published in-person service hours are 8 a.m. to 1 p.m., Monday through Friday, at Avenida Barão de Maruim, 867, São José neighborhood, Aracaju. Check for any change in operating hours before visiting.
Reference date: October 30, 2026. The published amounts predate Black Friday, and the November 27 versus 28 discrepancy still requires official clarification. The cover is an editorial illustration: the shop, on-screen prices and Procon-themed sign do not document a real action or form part of the survey.
