Reload 2026, organized by Sebrae Sergipe, is scheduled for November 27 and 28, 2026, at the AM Malls Convention Center in Aracaju. The sixth edition in Sergipe will feature talks, panels and workshops on digital marketing, artificial intelligence and sales. Sebrae has announced ticket sales through its online store, but the current price, available ticket tier and individual session times should be checked before purchasing.
When and where will Reload take place in Aracaju?
- Dates: Friday, November 27, and Saturday, November 28, 2026.
- Venue: AM Malls Convention Center, Aracaju, Sergipe, Brazil.
- Organizer: Sebrae Sergipe.
- Format: in person, according to the general information on the Reload website.
- Audience: entrepreneurs, professionals, students and people interested in technology and business.
- Announced theme: Conhecimento digital, venda real (Digital knowledge, real sales).
These details come from the program announced by Sebrae Sergipe in October. The Aracaju event should not be confused with Reload events in other cities: dates, guests and registration conditions may differ.
How to purchase tickets for Reload 2026
- Visit the official Sebrae Sergipe online store, identified in the organizer's announcement, or check the official Reload website.
- Find the Aracaju edition on November 27 and 28, 2026 before selecting a registration option.
- Check the price shown at checkout, the ticket tier, availability, cancellation terms and order confirmation.
Price notice: as of the editorial check on October 26, 2026, the current price and available ticket tiers for Aracaju could not be confirmed on the store website. This article therefore gives no fixed price and does not guarantee availability. Time-limited promotional offers should not be treated as permanent prices.
Talks and panels: announced guests
Sebrae Sergipe's announcement lists the following guests for this edition, without assigning each speaker a specific day or time:
- Mônica Martelli, actress; Martha Gabriel, author and researcher; Rafael Kiso, digital marketing specialist.
- Sérgio Sacani, science communicator; Luis Justo, executive and former Rock in Rio CEO; João Branco, professor and former McDonald's vice president of marketing.
- Rafael Zulu, actor and entrepreneur; Rita Von Hunty, the persona of professor Guilherme Terreri; Borja Castelar, author and former LinkedIn executive.
These are guests announced by the organizer for the Sergipe event. The announcement does not provide a timetable, room assignments or speaking order. It would also be incorrect to attribute every speaker shown on the general Reload website to Aracaju, since that page includes participants from different editions.
Hands-on workshops: ChatGPT, TikTok, AI and WhatsApp
Alongside stage presentations, Sebrae has announced sessions aimed at applying digital tools to the daily work of small businesses. Planned subjects include:
- Using TikTok to promote products, services and businesses.
- Using ChatGPT to support routine business tasks.
- Applying artificial intelligence to productivity and communication.
- Strategies for using WhatsApp for customer relationships and sales.
These are announced subjects, not a confirmed schedule of workshop seats, times and rooms. The general Reload website says that admission to talk and workshop rooms depends on capacity, with entry on a first-come, first-served basis. Participants should check whether and how these rules apply specifically in Aracaju before choosing activities.
What to check before traveling to the venue
Prospective attendees should revisit the official channels to check daily opening and closing times, individual talks and workshops, ticket availability, room admission arrangements and accessibility information. These details were not provided individually in the Sergipe announcement reviewed. Purchasing a ticket should not be interpreted as a guarantee of a place in every workshop.
The program announced in October 2026 remains subject to changes by the organizer. This guidance applies only to the Aracaju edition and was checked on October 26, 2026.
